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2016 Mobile Ad Summit
Friday
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September 
27
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7:00pm
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Communicate Skill

Friday
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September 
27
 at 
7:00pm
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Starting your own business and picking the right niche in no time

Even if your employees do not realize it, excellent communication skills are among the key weapons in your communication toolbox. It's also the main reason why ongoing communication in the office is so very helpful. As you might already know, lack of good communication skills in any form can lead to many problems. So in order to avoid these problems in your business, it's a good idea to make sure that all your employees have basic communication skills.

One of the basic communication skills you need to communicate with peers and your colleagues is virtual communication. This is probably the easiest way to communicate with people you don't always see in person. For example, when you are shopping in your favourite shopping mall, you can use your virtual credit card to pay for your items. Your colleagues at the counter can then contact you using their email to let you know they've received your payment. All you need to do is to sign-up for an account from your favourite virtual communication site and set up your virtual phone line or equivalent. You can then simply call your colleagues and tell them to contact you via your virtual phone number or address.

Communication skills also include verbal communication strategies. If you want to communicate better with your colleagues, you can try using formal and informal speech to communicate better. If you don't have a lot of formal speech skills, you can simply take out your notebook and jot down some ideas for your superiors and colleagues to read. Remember, though, that communication strategies must be tailored to the specific needs of each individual company or business.

Of course, no two workplaces are alike. So if you want to ensure that your employees get the best communication skills training, you should first discuss your workplace's communication policies and goals. You should also talk to people who can help you in improving your workplace's communication strategies. These include your boss, other managers, your employees and even your co-workers.

Communication skills and strategies also involve building trust and positive interpersonal relationships. In fact, these are actually very important in a business setting since you need to build trust among your colleagues or peers to effectively cooperate and communicate with each other. One effective way of building trust and positive interpersonal relationships at work is by encouraging your colleagues to use appropriate body language when speaking and communicating with each other. This is called adaptive behavior and it's basically the way you reward people who exhibit appropriate interpersonal skills or behavior in your workplace.

Communication strategies also include having good workplace communication skills training. As mentioned earlier, effective communication skills training is the key to improving your relationship with your co-workers. Without this, any communication strategy is actually useless because it won't be able to improve or foster interactions between individuals. And this is where the role of workplace communication skills training comes in.

Building effective communication skills also helps improve your bosses' relationship with their subordinates. Communication plays an important role in any organization. If there is effective workplace communication skills training at the top level, the whole organization will benefit. If not, it just means that the benefits of the training were only on the top level and those at the bottom didn't get to experience them. This is why bosses should really encourage good communication skills training at all levels and make sure that their subordinates also participate.

Lastly, building good communication skills help improve your own leadership skills. This is because effective leaders are good listeners and they can effectively listen to the other person's ideas without dominating or lecturing them. This is important because leaders need to take time to really understand the other person's perspective as well as learn how they can solve problems that other people may be facing. The more you practice good listening skills, the more of an impact your leadership will have and the more influence it can have on your subordinates as well.

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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